Official beer of RWC 2007 - Heineken
Heineken, an international beer brand have extended their links with the Rugby World Cup and will be the the exclusive beer provider for the Rugby World Cup in 2007, as well as an Official Sponsor.
The beer company were first involved with the World Cup in 1995 (South Africa hosted) and were at the last World Cup Tournament in Australia in 2003. Heineken are also known for their sponsorship of Europe’s premier domestic rugby tournament, the Heineken European Cup.